Hit the Mark
PROMOTE EVENTS ACROSS WEBSITES, EMAIL/SMS, BLOGS AND SOCIAL NETWORKS
Feature Overview
- Spongecell Promote Cycle
- Targeted Marketing Filters
- Contact Management
- Serve Ads in Event Pages
- Control Branding
- Software as a Service
Spongecell Promote Cycle
Upgraded Promote users can utilize Spongecell's rich reporting and detailed metrics on all their contacts, as well as a suite of other advanced features to deliver targeted marketing in ways unprecedented by conventional online and emarketing promotions. All data we collect on your promotions and your contacts' interest levels feeds into our database and lets you follow-up with messages that speak directly to your audience's wants and needs. The next time you use Promote your contact list will grow when people opt-in virally and you will learn even more and more about your existing contacts, and the same process occurs each use thereafter. We call this holistic process of delivering scalable, one-toone marketing the Spongecell Promote Cycle - here's how it works:
Targeted Marketing Filters
Spongecell's Targeted Marketing Filters synchronize automatically with the data we capture to enable you to send messages based upon a variety of criteria. You can send messages based on interest level, previous times contacted, and date the person was added. You can also use information we collect from a particular event promotion and tag people based upon their interest level. For example, if you did two events in one week, a rock concert and a dance music event, you could use the information we collect to determine which people liked what types of events. Then the next time you do a rock concert, you know who on your list likes rock concerts the most.
Spongecell also captures the location of the computer when a user interacts with our technology based upon what is called a referring IP address. We can use that information to help implement geo-targeted events promotions and allow you to send targeted messages to people who live within X number of miles of a particular location.
Contact Management
In addition to the rich information we remember on each of your contacts we also enable you to import and export all your information in standard ways such as by age, gender, location, and any other identifying tags. Upgraded versions can also access our advanced API to synchronize our data collection with their Content Management Systems (CMS) or Customer Relationship Management (CRM) systems. This will allow you to import and export data to enrich any database with the information and contacts collected by our Add to Life Technology. Users interested in this feature should contact a dedicated sales person directly.
Serve Ads in Event Pages
Spongecell makes it easy for you to serve ads in all event pages. Control of advertising is accessed through the Promote Center, the same user-friendly interface we provide to manage all your events. All that is required to activate advertising is to login and enter one line of code to serve a standard box or banner advertisement. We'll provide a sample of the event page so you can render the ad and customize the layout as needed. This simple way of implementing ads synchronizes with any standard ad server and makes it easy for you to make adjustments to your campaign anytime.
Control Branding
Spongecell's interactive calendar widgets and dynamic event pages encourage viral spread of event information while retaining branding in tact. This enables you to facilitate viral marketing campaigns with unprecedented control over your messaging. Branding can be modified in real-time through our user-friendly Promote Center, making it easy for you to adjust creative and manage all promotions from the same location. Spongecell presents a tremendous opportunity for brands and agencies to align their message with their target audience by integrating branding into the fabric of rich interactive media.
Software as a Service
Spongecell Promote is Software as a Service (SaaS) served in the form of interactive calendar widgets and dynamic event pages. Affordable monthly plans enable you access to the most cutting-edge event promotion software at a fraction of the engineering costs and development time, plus a suite of advanced Add to Life Technology features you wouldn't even think to try to build for yourself. We safeguard all your information and make it easy for you to login anytime to manage your promotions from one user-friendly interface. Spongecell's software engineering team also works on a 5-week development cycle, and we continually release new features to make our software better and more efficient. So as we push to revolutionize the way people promote events, we'll keep giving you more ways to connect and reconnect with your audience so you can hit the mark every time with your promotions.