Jamiroquai Engages Fans and Builds Online Community


 
"Spongecell could radically alter the way artists and labels update fans about events, including gigs, new releases, media appearances or website updates. Think of everything an artist does and 90% of it is a form of event. Think of information in this way and suddenly calendar sharing becomes as powerful, if not more so, than news updates, email or SMS. Furthermore, calendars can be offered as RSS feeds, MySpace widgets or plain HTML"

Neil Cartwright
Managing Director of Millionmedia 
 

Million Music Marketing and Jamiroquai, the disco, funk and soul band

Iconic band Jamiroquai who first entered the music scene in the 90s wanted to implement an aggressive web and social networking marketing campaign to communicate with fans about upcoming tours, albums and appearances. The band launched a new, comprehensive website that delivers all things Jamiroquai and also facilitates sharing and syndication via widgets and social networks. They needed a marketing platform that could spread information virally and create online buzz as well as track the spread of information. Spongecell is the online calendar software integrated into the website.

Results:

· Spongecell spreads and tracks rich media promotions across multiple email lists, websites and social networks (such as Facebook and MySpace pages)

· Real-time reporting enables band and promoter to fine tune marketing efforts and focus on markets that require more marketing activities

· Spongecell expands Jamiroquai's fan network as information on concerts, appearances, new releases and licensed information spreads virally via Spongecell reminders, additions to personal calendar, personal invitation forwards to friends and family

· Spongecell helps build community around band as thousands leave comments and share memories about favorite songs, events, and milestones, past and present

 
 		  

 

 
 

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Independent Promoters

Post calendars on websites and social networks, send dynamic event invitations, and connect with people who have proven interest in your events.

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Brands and Agencies

Power event-focused digital marketing campaigns with sophisticated tools that provide unprecedented control over branding and messaging.

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Web Publishers

Increase traffic on your website through interactive publishing tools and generate new impressions with dynamic event pages.

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Community Builders

Add powerful calendar and event features to your social networking site with our easy to use widgets and API.

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