Yari Film Group Sees 40% Opt-In


 
"A phenomenal 40% of people opted in for information about the movie and all 50-plus screenings sold out across the country. We have never before seen such a positive result from an interactive campaign and look forward to using Spongecell to promote events in the future."

Matt Gilhooley
Director of Online Operations
Yari Film Group

 

Yari Film Group, one of the largest independent film distributors in North America

Yari Film Group (YFG) wanted to generate buzz around nationwide free screenings of an upcoming movie release. The independent film distributor wanted to focus on engaging movie fans, while automating the RSVP and ticketing process. Using Spongecell, YFG was able to:

· Automate the entire process through a dedicated rich media page

· Create target and personalize its communications

· Monitor individual interactions with the event and continuously promote to the film‚ target audience

· Track invitations, responses, comments, reminders and forwards, while maintaining the film‚
  branding.

Result: YFG sees a 40% email opt-in conversion rate for information on advanced screenings nationwide.
 
 		  
 

 
 

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